5 Ways to Refresh Your Digital Marketing Strategy

a Strategic Digital Marketing Agency

Providing Businesses with Growth through Professional & Strategic Digital Marketing Services

SOMS Digital is digital marketing agency that’s home to hungry collaborators, dreamers and passionate professionals who thrive on connecting brands and businesses to their customers through professional digital marketing services. With our unique values, transparency and expertise, we help brands & businesses stand out in “noisy” online spaces through tailored digital strategies that help businesses achieve their goals.

Professional
Services

We hold ourselves to the highest standards of professionalism in every aspect of our work, ensuring each engagement is executed with expertise, diligence, and respect.

Our Values &
Ethics

Our business is built on a foundation of strong ethical values, so you can have confidence that our strategies are always honest, with no shortcuts or questionable practices, just genuine, principled digital marketing.

Full
Transparency

Transparency is essential to our client partnerships. We provide clear reporting using third-party analytics and take the time to educate our clients, empowering you to fully understand your digital performance.

No Cancellation
Fees

Our agreements operate month-to-month with no hidden cancellation fees, and pricing remains locked for 12 months, giving you flexibility and cost certainty from the start.

Flexible
Strategies

We tailor each digital marketing package to align with your unique needs, market, and budget, ensuring you receive the most relevant and impactful service.

Client Account
Ownership

Your online accounts are always your property. We grant full access to all digital accounts, ensuring you retain control over your digital assets, now and in the future.

No Markups on
Ad Spend

We do not apply markups to your advertising budgets or spends. Every cent of your media investment is used directly for your campaigns, driving transparent value.

Fast & Proactive
Execution

We are dedicated to completing tasks and projects swiftly, often before deadlines arrive. Our proactive approach keeps your digital marketing ahead of the curve and your business’s momentum strong.

Open, Responsive
Communication

Open communication is central to our client relationships. We remain responsive, keeping you informed and engaged at every stage of your strategy and project.

Fast Response
Times

We pride ourselves on our rapid response to all client communications. Whether you need support or updates, you can expect prompt, attentive service.

Exclusive
Partnerships

We work exclusively with you, within your industry sector and do not take on any of your direct competitors while our partnership is active.

Globally
Experienced

Since 2009, we’ve provided expert digital marketing services to businesses across South Africa and internationally. Our experience translates into measurable value and trusted results.

Core Digital Marketing Services

Unlock your brand’s full potential with our results-driven digital marketing solutions, designed to connect you with the right audience at the right time, our approach blends data, creativity, and technology to deliver growth across every stage of the customer journey. Whether you’re looking to increase visibility, drive qualified traffic, or boost conversions, our digital strategies are built on deep insights, continuous optimisation, and a commitment to performance.

Professional SEO & GEO Services

Our professional SEO & GEO services blend strategic expertise with cutting-edge AI-driven technology to maximise your brand’s visibility across traditional and emerging search environments.

As leaders in both organic search engine optimisation and generative AI optimisation, we offer a comprehensive approach that combines meticulous on-page enhancements, authoritative off-page strategies, and AI-focused content development designed for today’s evolving search behaviours, including the rise of social search and generative engine platforms. Our SEO & GEO services are designed to deliver an exceptional ROI, sustainable growth, and lasting online authority.

Search Engine Advertising (PPC)

We offer comprehensive Search Engine Advertising Solutions through Google Ads and Bing Ads, delivering campaigns that connect your brand with high-intent customers across different, connected digital platforms. We go beyond basic campaign setup, employing strategic planning, ongoing optimisation, and expert platform knowledge to maximise performance.

Our Search Engine Advertising includes expertly managed search, shopping, display, and remarketing campaigns, each designed to increase brand awareness, website traffic, qualified leads, and online sales.

Social Media Marketing (SMM)

We deliver social media marketing services that turn your digital presence into a powerful engine for growth. Our approach is rooted in strategic thinking, reporting, tracking and continual performance analysis, ensuring every campaign delivers maximum impact, builds brand loyalty, and contributes directly to your business’s goals and objectives.

From organic social posts & bespoke paid social advertising with precision targeting and strong ROAS, to visually compelling content creation and community engagement across social platforms like Facebook, Instagram, LinkedIn, TikTok, and X, we manage every aspect of your social presence.

Website Design & Development

Our website design and development team blend strategic insight with the latest development technologies to produce visually compelling, high-performing websites that engage users and boost conversions.

Our services include conversion-focused e-commerce sites, high-impact campaign landing pages, targeted microsites, and seamless WordPress implementations, all supported by strategic content creation to ensure your brand stands out.

By prioritising both aesthetics and performance, including lightning-fast load times for enhanced user retention and search rankings, we craft digital experiences tailored to your brand’s goals and story.

About SOMS Digital, a results driven Digital Marketing Agency.

We provide innovative & industry leading digital services.

SOMS Digital was originally known as Strategic Online Marketing Services and was founded in Johannesburg, South Africa in 2009. As you can imagine, it was becoming tiresome answering the phone with that mouthful, so we started to call ourselves SOMS and later, as we grew in popularity, began to refer to ourselves as SOMS Digital.

SOMS Digital, has since grown, having offices in Sandton, Cape Town & the UK, although being a fully remote Digital Marketing Agency. This has helped us attract individuals who are the best in their fields, as well as produce a happy, productive, and well-balanced team that delivers outstanding results for our clients all over the world.

Our approach to digital marketing is the streamlined result of more than 15 years of dedication, adaptation and evolution within our industry.

We keep things simple, flexible and effective, providing custom digital solutions that suit your needs and budget with the aim of pushing your brand further than you ever thought possible.

Some of Our Clients

We have supported a diverse range of businesses and brands by providing expert services in SEO, Google and Bing Ads, social media marketing, and web design and development. Our experience spans multiple industries, demonstrating our ability to deliver successful digital solutions tailored to the unique needs of any business. Below are just a few of the companies we have had the privilege to work with.