13 Sep 4 Ways to Tell if Your Digital Marketing Strategy is Working
New businesses pop up every year in South Africa, but only a few will survive more than five years. The main reasons for this include economics, bad management and poor digital marketing. We may be living in a digitalised world, but there are a few reasons some businesses don’t give much thought to their online presence. Sometimes, it just boils down to a lack of knowledge, limited budget and perceived complexity.
Another problem businesses face is whether their digital marketing strategies are working. While the obvious clue is an increase in sales or leads, the trouble with measuring the success of your digital marketing efforts is that everything can be measured.
From website traffic and engagement rates to bounce rates and click-through rates – there’s something for every business owner or marketer to track and analyse.
The goal then should be to fill in the gaps between the start of your digital marketing efforts and when you convert a lead.
Here are four signs your digital marketing strategies are working:
Website
Key Metrics: Website traffic / Number of sessions
Success Indicators: An increase in traffic to key pages or landing pages means your digital marketing strategy is doing well! Additionally, when you have growth with repeat visitors, it means there is ongoing interest in your offerings.
Social Media
Key Metrics: Click Through Rates
Success Indicators: High CTRs on ads or posts leading to your website or landing pages helps drive traffic.
SEO
Key Metrics: Keyword Rankings
Success Indicators: This is a great way to determine whether your SEO Strategy is working as this is one of the best ways to get organic traffic to your website. Whether your keyword rankings have improved or you’re finally on the first page of Google for those target and relevant terms, these can be another good indicator your strategy is working.
Email Marketing
Key Metrics: Open Rates
Success Indicators: Contrary to popular belief, email marketing is not dead. In fact, it’s one of the best ways to connect with your audience. Open rate is the number of users opening your mails. A higher open rate means readers find the info you’re providing them useful and interesting.
The Takeaway
While these are great indicators on whether your digital marketing strategy is doing well, it’s important to create your own goals before incorporating your strategies.
If you need a little help navigating the world of SEO or Social Media, SOMS Digital is here to help.