It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the...
Is it just us, or does it seem like a new social media platform pops up every year? It’s no surprise, though—we’re living in the age of information, where if everything isn’t at our fingertips, it’s a big problem! Customers now expect everything at the...
New businesses pop up every year in South Africa, but only a few will survive more than five years. The main reasons for this include economics, bad management and poor digital marketing. We may be living in a digitalised world, but there are a few...
In order for your content to rank, you need links. External links help search engines find your posts and pages, while internal links tell Google which pages are important on your website. Here’s why it’s important: What is external linking? An external link is a hyperlink or...
When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads.Unfortunately, there is no one size fits all when it comes to email...
You’ve written an incredible piece of content, and you’re eager to share it with millions of users on the internet. You hit publish, sit back with a smile on your face and wait for the clicks to roll in… except they never come.You see, well-written...
The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape.Here’s why you should be giving your website's metadata some TLC:What are titles and meta descriptions:Checking out the meta title and description...
Over the last 10 years, I have had some great opportunities working with exciting brands and businesses in various settings and along the way, I have learnt that no matter who you are and what you are selling, customer education can make or break your...
Currently, in 2022, Global Stats reports that internet traffic is split 38.6/59% between desktop and mobile visits. With 76% of customers expecting a comparable product experience across channels, more and more companies are having to consider how they can tailor the user-journey to be mobile-friendly...
There’s no denying it: online reviews matter. Not only do they improve your local SEO ranking on Google, but more importantly, they impact real business outcomes and the decisions that potential customers make.We’ll let the numbers do the talking…90% of customers read reviews before...