Ever heard of voice search optimisation? Neither had I until I was tasked to research a topic of interest and write this microblog. Every month I try to learn something new and came across voice optimisation during some light SEO reading earlier this year.Voice Search...
Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown...
These days, it feels like everything from world news, fashion, music, buying habits, mental health discussions and comedy skits are being shared on the dreaded “clock-app” and despite my initial apprehension to download TikTok, I must admit that the platform has very quickly become one...
While you most likely already know why you should use an agency for your digital marketing, do you know how to choose the right one? If you’ve ever put an ad out, or Googled “Digital Agencies near me”, you’ll know that there’s absolutely no shortage...
If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for...
Although we were already on the cusp of a digital transformation, COVID-19 simply accelerated the process. This year-long (and counting) pandemic has led to a drastic change in customer behaviour that is here to stay, which means businesses need to adapt to the new normal...
More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the...
SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...
Marketers love cookies. No, not the sweet heavenly goodness that crunches in your mouth (although, probably), but the small bites of data that get added to your web history every time you browse a website. Third-party cookies have been in the news lately, mostly because...
Email marketing is a very cost-effective and fairly straightforward solution that gives you the power to reach the right people at the right time, in the place they visit the most every day - their inbox. ...