2020 was certainly one for the books! It was a year that turned almost every business on its head and accelerated a digital transformation. Read the leading digital marketing trends for 2021 that will help your business thrive in this new age of innovation....
5 Ways businesses need to prepare and adapt their e-Commerce and SEO strategy to succeed post-COVID-19. Read our marketing tips to improve your website....
We’ve all heard the saying: “Never judge a book by its cover,” but when it comes to your business, expect everyone to whip out their metaphorical microscopes. Your company’s logo, distinct visual design, mission and representation on social media and beyond are all aspects that...
Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention - email marketing.Unfortunately, as...
The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users...
2022 Was a big year for businesses looking to take advantage of Black Friday. FNB reported that customers spent an incredible R3 billion last year on Black Friday alone, seeing an impressive growth rate of 18% from the previous year. The increase has managed to...
You’ve probably heard the phrase “Content is King,” but is this still the case in 2024? While the content marketing landscape is changing thanks to generative AI, nearly 73% of B2B marketers and 70% of B2C marketers still integrate this form of marketing into their...
In today's fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy.To...
The great debate - is digital marketing better than traditional marketing? There are many ways to skin a cat, as they say, and it's no different when it comes to marketing. Traditional marketing vs digital marketing has been a hot topic for decades, but just...
If you’ve never watched Talladega Nights, you should hit play right now because it’s a hilarious movie. This Will Ferrell movie is famous for many things, including its absolute ridiculousness, but one other thing is a quote: “If you ain't first, you're last.” Nearly 25% of...