When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are...
Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention - email marketing.Unfortunately, as...
You’ve probably heard the phrase “Content is King,” but is this still the case in 2024? While the content marketing landscape is changing thanks to generative AI, nearly 73% of B2B marketers and 70% of B2C marketers still integrate this form of marketing into their...
In today's fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy.To...
When you’re just starting, learning about SEO can feel like you’re standing at the bottom of Mount Everest. It’s a lot! The digital landscape is constantly evolving, so there’s always something to learn - even for experienced marketers. To help you start the climb, here...
If you’ve never watched Talladega Nights, you should hit play right now because it’s a hilarious movie. This Will Ferrell movie is famous for many things, including its absolute ridiculousness, but one other thing is a quote: “If you ain't first, you're last.” Nearly 25% of...
The COVID-19 pandemic created a shift in more ways than one, with work-life balance being the buzzword to come from this tumultuous time. Surveys conducted across the world indicate that employees are more than happy to work from home, with more and more workers quitting...
The digital world is always evolving, and the customer remains the focal point. To get conversions, businesses have to cater to the needs of potential customers through user-friendly web designs and experiences.While we understand why it’s vital to keep the user experience in mind, here...
When creating the perfect ad or landing page, it’s easy to rely on your intuition to predict what your audience will click on. However, having a “feeling” doesn’t always provide great results, and it is best to rely on an essential tool many marketers utilise...
When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening...