In order for your content to rank, you need links. External links help search engines find your posts and pages, while internal links tell Google which pages are important on your website. Here’s why it’s important: What is external linking? An external link is a hyperlink or...
When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads.Unfortunately, there is no one size fits all when it comes to email...
The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape.Here’s why you should be giving your website's metadata some TLC:What are titles and meta descriptions:Checking out the meta title and description...
If you’ve been scouring the internet in search of the perfect SEO Agency, you’ve probably come across buzzwords such as “Best” or “No.1.” However, SEO is about more than just being the best; it’s about creating meaningful connections with your audience, delivering valuable content, and...
When it comes to SEO, everyone wants to rank on the first page of Google, but I don’t think much consideration is given to the sort of search term or keyword you would like to rank for, or what action will take place based on...
We all understand and know the importance of having a professionally designed website for your business, but often, we see businesses fall into the trap of forgetting that much like your car, your website requires regular maintenance.WordPress receives regular updates, sometimes multiple times per month,...
Ever heard of voice search optimisation? Neither had I until I was tasked to research a topic of interest and write this microblog. Every month I try to learn something new and came across voice optimisation during some light SEO reading earlier this year.Voice Search...
More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the...
SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...
With many businesses facing tough times, it's tempting to cut your marketing budgets while you focus on other things you think are more pressing, right? Well, here’s why you should be doing exactly the opposite...