We're all about becoming more efficient at our digital agency and one of the best things to work on are keyboard shortcuts. There are so many out there but here are 15 of our favourites for Windows. Hopefully some of our Apple users can drop...
More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the...
You’ve probably heard the news by now: Universal Google Analytics is out, and Google Analytics 4 (GA4) is in. The announcement has been met with a few groans and moans as countless businesses express their concerns over the change taking place on 1 July 2023.Change...
After months of preparation and a few tears from digital marketers, Google officially said goodbye to Universal Analytics on 1 July 2023. A new web analytics era is on the horizon, with Google’s latest powerful analytics platform, Google Analytics 4, taking centre stage.Change is scary,...
We’re giving you the complete lowdown on UTM codes – what they are, why they’re important, how you can use our UTM generator to create your own and where you can find the data to monitor and improve your marketing strategy....
If you’re one of the 28 million websites relying on Google Analytics to understand customer behaviours, you would have received a notification that the current version of analytics will fall away on 1 July 2023.Universal Analytics (the standard version of Google Analytics) will get a...
There are around one billion websites on the internet and approximately 800 million of that is built on WordPress. While you may not be competing against all these websites, there’s nothing wrong with wanting to give your site a competitive edge. A great way to...
With so many Google services and products out there, it can be difficult to keep up with which tool or service does what.One such product is Google Analytics, a wonderful tool to help you better understand your customers - but just what does it do...
In 2022, Google announced it would be saying goodbye to the standard version of Universal Analytics (UA) on 1 July 2023. As the internet continues to evolve and privacy laws are considered, Google believes this version of its Web Analytics tool can no longer support...
We’re giving you the complete lowdown on UTM codes – what they are, why they’re important, how you can use our UTM generator to create your own and where you can find the data to monitor and improve your marketing strategy....