13 Jan Digital Marketing Resolutions: Top Trends to Watch in 2025

“New year, new me” isn’t something that only applies to your personal New Year’s resolutions. Creating marketing resolutions can help your business set clear goals and stay focused in an ever-changing landscape.

So what are your marketing resolutions for 2025? Here are a few suggestions:

Resolution #1: Refine Your Online Presence

It’s 2025, if your business is not online, what are you even doing? Around 80% of customers check a business’s website before purchasing, so being online is important. No, scratch that – imperative! Your website is the first thing customers see and get to know about your business. It’s their first impression, so make a good impression. You’ll have to juggle a few balls if you’re going to keep the average customer engaged, as social media is another biggie for potential buyers searching for a reputable business. Nearly 77% of consumers choose a brand over a competitor after a positive experience on social media.

How often have you come across a brand selling a solution to you on social media? We’re guessing quite a few times. As Gen Z steps into the buying market, it’s no surprise that they’re relying on social media platforms for brand discovery. In 2025, refine your social media presence by creating a consistent tone, messaging and design. This will help to establish brand recognition. Staying active online not only enhances your credibility but also fosters a stronger connection with your audience. And let’s not forget your website! A sleek, consistent design, lightning-fast loading times, and mobile-friendly features can supercharge your online presence while earning your audience’s trust.

Resolution #2: Prioritise Quality Content

Struggling to reach those hidden corners of the internet where your audience hangs out? High-quality content is your secret weapon. But let’s be clear: quality content isn’t just about promoting your products or services. It’s about delivering real value to your audience and showcasing your expertise. And if you can sprinkle in a little entertainment along the way, that’s a bonus! Focus on creating content that speaks to your audience’s needs and interests—they’ll keep coming back for more.

Instructional videos (great for social media) and infographics that simplify complex topics are just a few examples of how you can create content that helps get you noticed. When you create this type of content, you’re likely to get noticed by more than just your target audience, as Google and other search engines love to prioritise well-written, value-driven content

Resolution #3: Leverage AI and Automation

The talk of the town for 2024 has been using Artificial Intelligence. Tools such as ChatGPT have featured heavily in various marketing strategies, something that’s not likely to change anytime soon. AI has been a game changer when analysing large volumes of data to uncover patterns and insights – something that can be difficult and time-consuming for humans. It’s become a helpful tool for businesses to gain insight into customer behaviours, allowing them to adapt and improve over time.

But don’t expect the robots to take over the world just yet! There’s still a huge demand for humans and their creativity. After all, this isn’t something that can easily be replicated. With no scary robots on the horizon, you can use AI for various digital channels, including social media campaigns, automation of tasks and digital ads. As 2025 unfolds, this can be a great way to save time, reduce errors and boost overall productivity.

Resolution #4: Experiment!

The biggest lesson we’re taking into 2025? Try and try again! While we’re not saying your marketing efforts received a big fat “F” in 2024, we are saying testing and failing may be a big part of your new year marketing journey. Whether it’s experimenting with different campaign formats, key messaging or design ideas, testing and trying new things are all great ways to discover what resonates best with your audience. Remember, experimenting fosters innovation, reduces long-term risks, and keeps your marketing efforts effective and relevant.

Resolution #5: Invest in Digital Marketing

There’s nothing worse than feeling like you’re screaming into the abyss. Every business owner can agree: one of the toughest challenges in running a business is figuring out how to effectively connect with and engage your target audience. The internet is a big place, with billions of users scrolling each day. Digital marketing is a great way to get an edge on your competition and connect with the right audience, regardless of where they are in the world.

Still not convinced? Here’s the deal: digital marketing delivers a higher return on investment compared to traditional methods. For example, you could run a campaign on Facebook for just R100—though, let’s be honest, that budget might not yield the results you’re aiming for! Digital marketing tools also over real-time results through analytics, enabling you to track campaign performance and make data-driven adjustments for optimal outcomes.

Investing in digital marketing in 2025 is not just a strategy—it’s a necessity for growth, visibility, and connecting with customers in meaningful ways.

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