23 Jul Is Email Marketing Still Relevant in 2023?
Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention – email marketing.
Unfortunately, as our digital landscape continues to evolve, we’re now having to juggle Threads, LinkedIn, blog creation, and so much more, and many of us are saying: “Email marketing is so 2017.”
So, this begs the question – is email marketing still relevant in 2023?
Numbers Speak Louder Than Words
If numbers speak louder than words or actions, then you’ll be happy to know that there are several statistics to back up email marketing’s effectiveness. According to an eMarketer study, the median email marketing ROI is 122% – four times higher than any other digital marketing strategy. In addition, email marketing also offers a high conversion rate, with 66% of customers purchasing a product or service after receiving messaging via an email marketing campaign. This is backed by the fact that email marketing revenue is estimated to reach almost $11 billion at the end of 2023. These statistics clearly indicate that email marketing is very much alive and kicking and can even prove more effective than other digital marketing channels, such as social media. However, this does depend on your brand (some businesses work better on socials) and how email marketing is put to use.
Here are five quick reasons why email marketing still provides a great way to reach and engage with your customers:
Provides Personalised Communication
Having an email list allows you to connect with your customers on a personal level. Unlike social media posts, which can get lost in your newsfeed, emails land straight in your customer’s inbox. This is a great time to let your audience know what you’re doing behind the scenes or give them a special offer… an exclusive promo to show how much they mean to you. Even better is the fact that email marketing is a fantastic way to create a more personal connection with your consumer without having to rely on unpredictable social media algorithms.
Connect With Different Segments of Your Audience
Getting in front of the right crowd is easier said than done when it comes to social media or content marketing. While these channels are vital components of any great digital marketing strategy, sometimes it can feel as if you’re shouting into a dark abyss. Thankfully, email marketing provides the magic of segments, which allows you to leverage data about your target audience. There’s nothing that makes you take action quite like feeling as if a brand is talking directly to you. Email marketing allows you to create precise and personalised content for your customers based on age, income level, gender and even how long they’ve been subscribers.
Save Time and Money
Whether you’re a small business owner or a large corporation, one of the many things you’ll realise is that there’s not enough time. Thankfully, email marketing allows you to automate your campaigns while providing you with a cost-effective method. You will need to monitor your campaigns and adjust them every once in a while to ensure you’re getting the results you want, but email marketing is possibly one of the most hands-off marketing strategies out there.
A Magic Tool in 2023
Email marketing isn’t going anywhere. In 2023, it still provides an effective way to offer your customers value while nurturing a connection with your audience. After all, subscribers aren’t going to just hand their email over to just anyone. This will undoubtedly drive long-term success for your business.
If you’re interested in taking advantage of this magic tool but have no idea where to start, chat with SOMS Digital Agency about helping you create a personalised email marketing campaign that drives traffic and sales.