23 Jul Key Components of Effective Design
How often have you looked at a website and clicked away because it was cluttered and a little too “scammy”? Your site’s design is an essential part of your online marketing strategy, which you should not overlook.
Aside from making your website look beautiful, why is design so important?
First Impressions Matter
When customers visit your website for the first time, they’re not expecting to be wowed by flashy lights. However, if the design is outdated and unappealing, expect them to cast a judgemental eye. Users only need a few seconds to determine whether your website (and business) is worth their time, and design plays a huge role in ensuring they remain on your site.
It Helps With SEO
Search Engine Optimisation (SEO) helps to get your website in front of the right people – but it needs to be in tip-top shape. While content will always remain king, your web design has a part to play. Certain web design elements influence how your content is published, which can affect how Google’s little SEO spiders crawl your website. If you’re interested in investing in SEO Marketers to improve your rankings, speak to us!
It Builds Trust With Your Audience
Customers only invest in things they feel they can trust. When you have a cluttered and confusing website with too much content, it might force the user to click away. Unfortunately, users don’t trust poorly designed websites. If your website’s design gives the impression that it’s shady or a scam, don’t expect to have a high conversion rate.
So, what are the key components of a great web design? Here are a few elements you’ll want to include in your design:
Responsive Design
Nearly 92.3% of internet users access the internet via their mobile devices. Your business could be losing sales if your website does not have a responsive design. A responsive web design allows customers to view web pages on several devices. This ensures they don’t struggle to navigate your website, which could force them to click away.
Have a Consistent Style
We’ve previously tackled why brand tone and voice are so important, but design plays a large role in cultivating brand recognition. When you have a consistent design, users will not only engage with your website for longer but will eventually build trust in your brand. Develop a style guide and stick to it. This can include everything from fonts, colours, and the format you will use on your website.
Be Intentional With Visual Elements
Quality content will always be a great way to engage with users, but visual elements improve engagement on your website too. Customers are more likely to engage with a video than text, but that doesn’t mean you should include a video every few paragraphs. Avoid making your website feel cluttered by limiting the number of videos and images. Be intentional with your visual elements, selecting visuals you know will positively impact the user.
Don’t Forget Call-to-Actions
Adding various call-to-actions on your website instructs the customer on what to do next and guides them to convert. When you have a well-written and well-designed CTA button – you can achieve great things when it comes to sales! When it comes to design, you want your CTA button to fit with the overall design of your website but stand out enough to ensure users don’t miss out on what to do next. Whether your website has a black-and-white theme and your call-to-action is bright pink, it doesn’t matter. Just make sure it stands out and works well with your design.
Talk to Us…
Your website’s design can be an important feature in your digital marketing strategy, but putting everything together can be overwhelming. If you’re ready to drive the best results for your business, speak to our team at SOMS Digital Agency.
We are ready to help you develop an effective digital marketing strategy and a website that suits your requirements and budget!