In 2022, Google announced it would be saying goodbye to the standard version of Universal Analytics (UA) on 1 July 2023. As the internet continues to evolve and privacy laws are considered, Google believes this version of its Web Analytics tool can no longer support...
Do you sometimes feel as though there are just too many abbreviations to wrap your head around? Dipping your toes into the world of digital marketing hasn’t made things easier with terms such as SEO, PPC and CMS being thrown around. Don’t worry, we don’t...
The COVID-19 pandemic is a major reason for the digital transformation currently gripping the world. As more individuals worldwide spend more time scrolling the internet for their desired products and services, it’s never been more vital to have an online presence than in 2023. However, the...
Social media hashtags… we all know about them, but do we really know how to use them? Hashtags can be used on almost every social media platform, and it’s a nifty way to get your content in front of the right people. Using relevant hashtags can...
The digital revolution is in a full swing and digital trends are popping up left, right and centre. It’s no secret that your business needs to have a strong online presence, but with search engines constantly evolving to keep up with the demands of its...
Blogging is considered one of the major pillars of digital marketing and is a great way to enhance your online presence. Good content helps drive traffic to your business’s website, aims to generate leads and helps convert readers.While there are several benefits to ensuring your...
The new word making the rounds on social media is “ick.” For example, “that’s just given me the ick” or “Your social media strategy is giving me the ick.” It’s usually used to describe a feeling of discomfort or aversion towards someone or something. It’s...
More businesses are beginning to understand the power of having a good digital marketing strategy. This has forced many advertisers to forgo traditional marketing methods, such as TV and radio advertising, for its digital counterparts. This shift has allowed businesses to reach a larger target...
‘Tis the season to dust off your Santa hat and get your festive digital marketing strategy in order!Many of us have adjusted to the “new normal” following the COVID pandemic, but there are a few remnants this tumultuous time has left behind. For one, more...
The digital age has ensured that everything we want is at our fingertips. Whether shopping online, sharing information on social media or reading a blog post, your audience is online, and you should be too.While we love sharing cool pics on Instagram and engaging content...