After months of preparation and a few tears from digital marketers, Google officially said goodbye to Universal Analytics on 1 July 2023. A new web analytics era is on the horizon, with Google’s latest powerful analytics platform, Google Analytics 4, taking centre stage.Change is scary,...
The great debate - is digital marketing better than traditional marketing? There are many ways to skin a cat, as they say, and it's no different when it comes to marketing. Traditional marketing vs digital marketing has been a hot topic for decades, but just...
If you’ve never watched Talladega Nights, you should hit play right now because it’s a hilarious movie. This Will Ferrell movie is famous for many things, including its absolute ridiculousness, but one other thing is a quote: “If you ain't first, you're last.” Nearly 25% of...
With the introduction and popularity of TikTok videos and Instagram reels, you may feel the need to place all your marketing energy into videos. However, you may also be surprised to learn that blogging still takes a large portion of the marketing cake. Nearly 90%...
The excitement is building, and you have all the strategies in place, including your brand and advertising strategy. However, there’s an important strategy that should never fall through the cracks when launching a new website - your SEO strategy.Did you know that internet users spend...
Google is quickly evolving, and it’s looking to switch things up when it comes to paid search advertising. The result has been an upgraded version of expanded text ads, providing a whole lot of flexibility that combines “your creativity with the power of machine learning...
We’re giving you the complete lowdown on UTM codes – what they are, why they’re important, how you can use our UTM generator to create your own and where you can find the data to monitor and improve your marketing strategy....
If you’re one of the 28 million websites relying on Google Analytics to understand customer behaviours, you would have received a notification that the current version of analytics will fall away on 1 July 2023.Universal Analytics (the standard version of Google Analytics) will get a...
How often have you checked Google before deciding whether to part with your hard-earned cash and purchase a service or product from a business? We’re guessing plenty, and you’re not the only one. According to research, nearly 81% of internet users say they first check...
If you’ve ever read a blog, and we’re betting big money you have, you’ve probably come away feeling inspired or gained some knowledge. Maybe you’ve even thought: “Hey, this blog writing thing doesn’t seem so difficult.”There are countless advantages to ensuring your business/website has a...