09 Sep Progressive Web Apps (PWA)

Currently, in 2022, Global Stats reports that internet traffic is split 38.6/59% between desktop and mobile visits. With 76% of customers expecting a comparable product experience across channels, more and more companies are having to consider how they can tailor the user-journey to be mobile-friendly while not having to invest into the development of an entirely new channel which will require ongoing maintenance, additional fees and more.

Enter Progressive Web Apps (PWA).

A PWA is a website that looks and behaves as if it is a mobile app. It is built to take advantage of native mobile device features, without requiring the end user to visit an app store, make a purchase and download software locally.

Benefits of PWAs

PWAs help create an immersive user experience, increase user engagement and conversion rates and works on all devices with a browser while featuring fast installation and automatic updates. It is also competition to native frameworks, because users don’t have to invest their time or storage space for an app installation, they have comparatively low development costs and can be used without depending on app distribution services like AppStore or Play Store.

In 2019, Spotify launched their PWA. After its launch, free to paid conversions increased by 20% in the 2019 and increased a further 12.4% in 2021. Spotify also saw a 30% increase in monthly active users, while number of desktop users increased by 45%. They also reported that average listening hours increased by 40% per month.

PWAs tick all the boxes

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