18 Jul Quick Tips For Using Keywords

The world of Search Engine Optimisation grows more complicated as new algorithms get thrown into the mix. But one thing remains consistent – the importance of keywords. Around 95% of users only look at the first page of results, so if you’re not there, you’ve missed a chance for users to see and get in touch with your business.

If you’re dreaming of reaching your target audience while also showing up on the first page of Google, here are a few quick tips you can implement today.

But First, Are Keywords Important?

Yes! Have you ever searched for the “best coffee shop in Cape Town” and typed those exact words into Google? Well, if you consider yourself the best coffee shop in Cape Town and you’ve used these exact words in your website copy, your page will most likely pop up when users use this search term. Basically, keywords are important because they help your target audience find you.

Here are a few important places to add your keywords:

Page Titles

A page title, or meta title, describes what your page is about. It’s a crucial element to include in your SEO efforts. This heading shows up on the search results page and helps Google and users understand your page. Whether you’re a coffee shop or a local plumber, you must add relevant keywords to your page title to ensure users can easily find you.

Meta Description

Your meta description and title are like pasta and cheese – they work together to cook up something tasty. Your meta description is a little longer than your title (around 150-160 characters) and is another important location to add relevant keywords. This helps Google determine whether you’re really providing users with relevant content.

Website Content

Content remains King, and Google loves quality content. While meta titles and descriptions are vital building blocks to creating an effective SEO strategy, the content on your website is still one of the top SEO ranking factors. Quality over quantity is your motto when it comes to your keywords and content, as Google hates keyword-stuffed content. Here’s an example of keyword stuffing:

“Penguin Coffees offers the best coffee in Cape Town. Roasted to perfection, you can enjoy the best coffee in Cape Town from the comfort of your home as we deliver it straight to your doorstep. Don’t miss out on your chance to sample the best coffee in Cape Town.”

You get the picture…

Images

Images may not be the first thing you think of when you think about keywords and SEO, but should definitely be a part of your SEO checklist. Images are indexed by search engines, making it another good way for users to find you. Additionally, images are a useful way to ensure your website is usable for everyone.

Here are important notes for images and keywords:

• Make sure your images are related to your content
• Your image titles should contain relevant keywords
• Your alt text should describe your image (important for accessibility) BUT best practices state that you should NOT add any keywords here as it could impact your site negatively.

Helping You Build An Effective SEO Strategy

Keywords are the building blocks of your SEO Strategy and users won’t have the chance to enjoy your products and services without an effective plan. With these quick and easy-to-implement tips, you’ll be converting potential customers in no time!

If you’re struggling to start, SOMS Digital Agency is ready to help your business create a strategy that works. Explore our SEO Services for more information on how we can help you.