We’ve all heard the saying: “Never judge a book by its cover,” but when it comes to your business, expect everyone to whip out their metaphorical microscopes. Your company’s logo, distinct visual design, mission and representation on social media and beyond are all aspects that...
Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention - email marketing.Unfortunately, as...
The great debate - is digital marketing better than traditional marketing? There are many ways to skin a cat, as they say, and it's no different when it comes to marketing. Traditional marketing vs digital marketing has been a hot topic for decades, but just...
When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening...
The COVID-19 pandemic is a major reason for the digital transformation currently gripping the world. As more individuals worldwide spend more time scrolling the internet for their desired products and services, it’s never been more vital to have an online presence than in 2023. However, the...
More businesses are beginning to understand the power of having a good digital marketing strategy. This has forced many advertisers to forgo traditional marketing methods, such as TV and radio advertising, for its digital counterparts. This shift has allowed businesses to reach a larger target...