While you most likely already know why you should use an agency for your digital marketing, do you know how to choose the right one? If you’ve ever put an ad out, or Googled “Digital Agencies near me”, you’ll know that there’s absolutely no shortage...
Although we were already on the cusp of a digital transformation, COVID-19 simply accelerated the process. This year-long (and counting) pandemic has led to a drastic change in customer behaviour that is here to stay, which means businesses need to adapt to the new normal...
More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the...
SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...
Marketers love cookies. No, not the sweet heavenly goodness that crunches in your mouth (although, probably), but the small bites of data that get added to your web history every time you browse a website. Third-party cookies have been in the news lately, mostly because...
In the dynamic landscape of digital marketing, content is the beating heart that fuels engagement, builds relationships, and drives results. Yet, every business and writer has faced one common enemy: how to consistently conjure fresh, captivating content ideas that resonate with their target audience.If you’re...
As long as visitors are landing on your website, who really cares what you call them, right?The digital landscape is a complex place made up of rocky landscapes and smooth surfaces, some are easier to decipher than others, and the same could be said for...
How often have you looked at a website and clicked away because it was cluttered and a little too "scammy"? Your site’s design is an essential part of your online marketing strategy, which you should not overlook.Aside from making your website look beautiful, why is...
When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are...
The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users...