18 Jul Why It’s Important Your Business Has a Good Website
The digital age has ensured that everything we want is at our fingertips. Whether shopping online, sharing information on social media or reading a blog post, your audience is online, and you should be too.
While we love sharing cool pics on Instagram and engaging content on Facebook, your business needs a website, and a good one!
What makes a good website
There are approximately 4.9 billion active internet users globally, with Google processing around 8.5 billion daily searches. This statistic alone should demonstrate why your business needs to be online. With so much happening online, your website is the first impression potential customers have of your business, so you need to make sure it doesn’t only “talk the talk” but looks good while doing it.
A good quality website is clean, easy to navigate, concise, functional and aligns with your brand. Ensure vital information is front and centre and that your site is optimised for mobile (this is very important). Social media is also a big part of internet culture, so ensure the relevant social media platforms are available for users to click on your site.
Here are a few more reasons why having a good website is important:
Build Trust & Credibility
Having a website instils a sense of trust with potential customers. Your website is essentially the face of your business, and people want a face they can trust. A well-designed website helps legitimise your services or products and provides a level of comfort when users browse your website looking for goods. It also allows you to provide relevant information to consumers, so make sure you’re offering quality content.
It’s Cost-Effective
More people are turning to online shopping following the global pandemic, with over 2.14 billion people making purchases online in 2021. Gone are the days when businesses needed a physical store to provide credibility. There are many benefits to having an online store, and WordPress and Shopify have made it incredibly easy for businesses to “set up shop.” There are countless benefits to taking your store online, including saving costs and reaching more potential customers.
It’s Great for Digital Marketing
Having a good digital marketing strategy is an excellent way to connect your business with potential customers online. Whether your strategy involves focusing on implementing a successful SEO strategy or PPC Campaigns, users need somewhere to go… enter your well-designed and easy-to-navigate website.
If you’re unsure about Online Marketing for Business, here are a few reasons you should hire a Digital Marketing Agency.
The Unbreakable Rules of Web Design:
- Know your audience and create content accordingly
- Always have clear and easy navigation
- Quality over quantity: Ensure your content is to the point and solves your customer’s pain points.
- Include at least one call to action: Learn more, Buy Now, Sign Up, etc
- Use a modern and clean layout
Invest in Good Web Design…
The benefits are endless when it comes to a well-designed website, both for your business and your audience. Having a quality website can go a long way when converting leads into sales, and having an experienced team to help you do this can save you costs in the long run. Remember, your website is a tool, so use it to your advantage.
Our team is ready to help you design a website that wows and gets those click-throughs. So make sure you contact us today.