09 Sep Why Titles and Meta Descriptions are Important

The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape.

Here’s why you should be giving your website’s metadata some TLC:

What are titles and meta descriptions:

Checking out the meta title and description for a web page is similar to reading the title and short description of a book before choosing to invest your time and read it. These titles and descriptions help search engines understand the content on a page, and in turn, provide internet users with the relevant information that will answer their search query.

Why is it important?

Meta titles and descriptions play a crucial role in SEO with under-optimised meta titles and descriptions receiving fewer clicks and less traffic. Think of this section as a snippet of what users can expect from your web page (or business), ensuring that it’s well-optimised to reach your target audience.

Tips for writing meta titles and descriptions

Keep things short

There’s no “perfect” length when it comes to writing your meta description, but keeping things between 120 – 156 characters appears to be the optimal length. To make things even trickier, your meta title should be no longer than 60 characters as search engines will cut the remaining part. The key is to keep things short, sweet and to the point.

It needs to be useful

A great solution to crafting a useful meta title and description is to think from the user’s perspective. What would their motivation be for visiting your page? It’s vital that people know exactly what they’re getting when they click on your web page, so make sure your metadata reflects this. Include a call to action where possible, such as “shop now” or “learn more.”

Don’t be misleading

Misleading meta titles and descriptions are a no-no. Not only are you likely to get penalised by search engines, but you can expect your website to have a high bounce rate. Avoid this by ensuring your description matches the content of your page.

Include your focus keyword

If the search term matches part of your meta title and description, your web page is more likely to pop up when a user is searching. While you should be including your focus keyword in the copy, the first priority is to ensure it sounds natural. If it sounds too robotic or spammy, users will move on.

There’s nothing better than having well-optimised web pages! We’re an experienced Digital Marketing Business that’s ready to help you. Browse our SEO Services or contact us today to find out how we can help you achieve this.